The Makings of a Marketing Director


No one could ever complain that they don’t know how I feel. Take this picture for example. I was probably around five years old, Down the shore in Wildwood. Grandmom had ticked me off for some reason. I feel good looking at this picture. Makes me feel like I was born this way.

Marketing directors use this look a lot. We often need to express our displeasure and having a look that will get one action is important. We are constantly evaluating, sizing things up. At the same time, we have people relentlessly coming at us–selling, complaining, wanting more, better, faster. No wonder we’re all in a bad mood.

The challenge of being in my line of work at a place like Lourdes is that they expect associates (i.e., employees) to provide a level of courtesy that exceeds your average job. Some days it is really hard. This is actually the hardest part of my job. I used to have my own business and we would fire customers we didn’t like. Can’t do that here. And when you have vendors or salespeople who are eating up your time, its nearly impossible. People who work near me can attest to that.

So it is a bit of a tightrope–trying to be nice, or at least professional–when people are getting on your last nerve.

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3 Responses to “The Makings of a Marketing Director”

  1. Kelly Oberpriller Says:

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  2. Ask A Doctor Says:

    I think patients need to understand that if they want their solo/two-doctor group to be there in the future that they will have to accept an alternative payment model (i.e. cash pay). Some of the future changes will certainly be welcome, such as new technologies that make both patient’s and doctor’s work easier and more efficient, but there will also be less-desired changes of more governmental interference, red tape, and an increase of insurance companies’ efforts to collect as much money from the patient and give as little as possible to providers. By breaking this unhealthly addiction to insurance/government patients would find their doctor to be able to provide a much better quality of care. I hope it happens.

  3. Ashley Says:

    hey, nice blog…really like it and added to bookmarks. keep up with good work